eZine publishers today use any one or more of the 3 most commonly used eZine formats which I am about to describe to you in this article..

Ultimately, you can decide which format is the best choice for you, though each winning format has its pros and cons..

The text eZine is the most commonly published. The advantage of this format is that other than writing, you do not need any special skill just to use a Word or Notepad program.

While the HTML eZine format requires a certain degree of HTML skills on your part, you have the option of adding sophisticated features to your eZine issues, making them more appealing to your subscriber thus increasing your readership value, just as a good professional website design does to a website.

You can decorate your eZine format, change your fonts, include pictures, and more. However, the drawback often faced by HTML eZines is that they often get trapped into spam filters before they reach their subscribers’ inboxes.

The third and the one which is taken for granted among the 3 formats is the PDF eZine. Yes, publishing your eZine in PDF format does consume a lot of time and effort but, according to top seo services, they often make up qualtiy in readership.

Due to the commitment, PDF eZines are usually published on a monthly basis. The great part, though, is that you can put in your affiliate links in your PDF eZine issue and allow your subscribers to pass the eZine issue around.

It’s very easy starting your own eZine. This is because in the most basic necessity, all you really need to get started publishing your own paperless newsletter are wealth of content, auto responder with broadcast feature, and a website

Given the choices, however, you do not have to necessarily choose strictly one eZine format, as some eZine publishers today do publish in more than one format..