The best way to increase your site’s rankings in Google is by getting links to your site.  The obvious question is though, “How do I get links to back to my site?”  One way is to put good content on your blog and hope that other people are interested in the stuff you are blogging about and start linking back to your blog.  However, that can take time, and if you haven’t built up a reputation yet in your market, your great content will go largely ignored.  

One link building strategy that gives you more control over the links your site receives is to use article marketing.  Article Marketing has been around forever, and it is basically the process of writing short (400-600) word articles related to your topic and having them submitted to article directories.  Many of the popular article directories allow you to attach an author resource box at the end of each of your articles.  This is where you can include one or two links back to your site.  What is great about this is that you have control over the anchor text of your links.  As you may know, this is extremely important when trying to target certain keywords to rank for.  There are thousands of article directories out there, but three of my favorites are EzineArticles, GoArticles, and ArticleDashboard.  If you have to choose one, definitely go with EzineArticles.  Google ranks EzineArticles very well and you can get many of your articles on the first page of the Google results very easily. Used together with a tool like Bookmarking Demon, you can start dominating the search results for your keywords.

One problem with submitting the same articles to multiple article directories is is facing the duplicate content penalty.  Essentially, if all your articles are the same, then Google won’t bother indexing all of them in its results.  Instead, Google will just index one of them meaning all the effort you put into submitting to multiple directories will go to waste.

To get around this, you can use a site like Article Marketing Automation which was recommended to me by a member on the PPC Kahuna forums. You write your article as normal, but before you submit your article, you go back through the article and add in AMAutomation’s special spinning syntax.  It takes a little more time to do, but once you are finished, AMAutomation will take your article and spin into thousands of unique variations of your one article.  Now a different spun article can be submitted to each article directory, and Google will think that each of these articles are unique and index them all.  

AMAutomation has a lot more features than that as well.  The site has a network of sites owned by its participating members and your articles will be submitted to these sites automatically.  It won’t just submit your articles to any site though.  It will limit its submissions to members’ sites that are in your niche.  That way you are getting highly relevant and targeted links back to your site.  Each day, your article will be sent out to a few qualified sites on its network.  It does this over the course of several weeks so the links back to your site are appearing in a completely natural way.  I hope you understand the potential here.  

Article Marketing has long been known as an effective method for getting links.  However, by using a service like AM Automation you can take article marketing to a whole new level.  Its spinning features allow you to generate any number of unique articles which can submit to high quality article directories like EzineArticles, along with the sites on the AMAutomation network itself.  Using this powerful strategy, you can generate hundreds if not thousands of links back to your sites, using the anchor text you control.  This is the secret of ranking well in Google.